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While many marketing organizations believe it is their responsibility to drive the IMC process,
agencies have major contributions to make as well. This one-day workshop is specifically designed
to help agencies uncover these opportunities and reinforce their place in IMC with their clients.
Participants will learn:
- What IMC Is and Isn't
- Why It's Important
- Who's Doing It Well
- What They are Doing and How
- What Gets In The Way
- Who Should Lead IMC
- Who Should Be On The Team
- What Clients Want From You
Through a combination of case studies, individual and group exercises, and interactive dialoguing, participants
will leave this session with a clear understanding of their (and their client's) IMC readiness and specific
action steps for helping their clients succeed with IMC.
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