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INTEGRATED MARKETING COMMUNICATIONS TRAINING
IMC is often misunderstood and misapplied.
We view IMC as a process that identifies the marketing problem to solve and the unique role
of communications in the full marketing mix to address the problem. Integration occurs at
a strategic level. Executional integration is usually the outcome, not the driver of the
process. ETC customizes its IMC training for your brand or company.
PROMOTION STRATEGY TRAINING
Create impact with brand-building promotions. We train marketers on how to connect with
their consumers and meet objectives to move sales while retaining brand equity. By focusing
on strategic maneuvers, marketers can easily improve their ability to match the right
promotion tactics and vehicles, resulting in an effective and successful promotion plan.
SALES TRAINING
Think like your customer. We designed our sales training seminars by reformulating the
seven-step selling cycle (prospecting, contacting, qualifying, presenting, addressing
concern, closing, requesting referral) to a more consultative sales approach. We challenge
sales professionals to become better listeners, observant consultants, and responsive client
relationship managers. We help them to recognize opportunity as a habit so they reach
greater potential for success not just as a salesperson but also as a partner to their
clients.
AGENCY TRAINING
Agencies can be all things. Isn't that what your clients expect? As clients increasingly
move towards Integrated Communications, agencies must acquire the strategic skills to
contribute in this broader context or be relegated to a more executional role. We help
agencies understand and approach all the specific disciplines in the new integrated world.
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