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I liked the foundation or backbone the material provided. Now, when I do a plan I will know
I have covered my bases if I use this process.
Kraft Foods, Promotion Manager
Great class! Helped bring everything re: planning into a cohesive process. Hope to execute
it and bring back to my company.
Alternative & Innovative Marketing, Account Executive
This was an excellent class! It is essential for all levels of account services.
DVC, Acct. Planner
Doing the plan and receiving instant feedback was humbling and constructive. I have a new
appreciation for the selling of the plan.
Unilever, Asst. Product Manager
Enjoyed the class. I have so many more tools to use and info to apply to my job!
Flair Communications, Account Executive
I liked the interactive setting/small group. Very easy to ask questions to specific/personal
business issues.
Pepperidge Farm, Consumer Promotion Consultant
Excellent class! Changed my view of my company’s role/opportunity with customers.
Valassis, Division Sales Rep
I think that my company should make this course mandatory for all account people at a
certain level, or at all levels.
Marketing Drive, Director
Great seminar. Lots of bang for the buck and I’ll recommend it to the agency. I’ll be
using this next week on a new product launch.
The Integer Group, Director Account Planning
Great class! You give promotions the value and respect it deserves! Thanks for encouraging
dialogue and keeping us engaged.
Zipatoni, Sen. Account Director
The best promotion marketing class I have ever taken. I would like a monthly/quarterly
newsletter reminding us of the learnings.
Nestle USA, Promotion and Event Marketing Manager
The Promotion Overview Chart is very useful. It hangs in my office and I use it everyday.
Valassis, Divisional Sales Rep
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